At The Inkk Spot, we think differently. As experience designers, we focus our research to explore how people navigate the world as they know it. Then, we innovate to transcend the status quo and grow into the future.
Designing for Experiences
Designing for experiences requires that you start from the beginning, across a person's whole journey. While user experience (UX) design focuses solely on the digital realm, experience design looks across a number of disciplines to think outside the box.
- Education
- Design Thinking
- User Research
- Service Design
- Marketing/Branding
- Information Design
- Usability
- Visual Design
- Interface Design
- Prototyping
- Mobile/Touch
- Accessibility
- AI
- Game Design
- Web Development
How We Work
While UX focuses on making sure products are usable and meet users' needs, we focus on making sure we're creating the right solution for the right problem.
At The Inkk Spot, we take a step backwards to understand our audience, define the problem we’re trying to solve, ideate a series of solutions, and then design an experience that’s the right fit for the long haul.
Empathize
Use research to understand who you're designing for
Define
Define the problem you're trying to solve
Ideate
Explore ideas and test to determine the ideal solution
Design
Bridge the gap between fiction and reality
Build
Build the final product (may be digital or another form)
Analyze
Determine if the solution meets audience needs
See Us In Action
The world is full of products that look good on paper, but in practice they fall short of achieving their goals. At The Inkk Spot, we aim to marry the needs of your audience with your business goals so our solutions can achieve measurable results that affect your bottom line.
For more details of the design research process for these projects, please Contact Us.